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Harbron acquisition proves that the power of advertising still matters

Wednesday 19th December 2018 by Anthony Abbott

Senior management at construction specialist the Harbron Group were so impressed with the response they got from advertising in a Devon based magazine series - they bought the company.

Publishing marks quite a departure for the family owned, independent building business, which runs Harbron Home Improvements, and its sister company Harbron Recruit, a specialist construction recruitment firm. 

A key part of the new owners’ immediate plans is to expand the bi-monthly magazine, which already has a new in-house distribution team.     

A Brixham Matters has been added to the existing titles in the group, which covers Torbay, South Devon and even into Somerset.

There will also be an increase in the number of copies of each magazine and more pages too, as businesses harness the power of a more traditional form of local advertising.

James Harbron, Managing Director of the Harbron Group, is delighted with the acquisition.

“I think it surprised everyone here at the business the level of response we received from our own advertisements in Devon Matters and it just so happened that also coincided with an opportunity to purchase the company,” said James.

“In a digital age where social media and online marketing are increasingly the norm, it’s quite refreshing to see that there is still a place for a more traditional, localised approach to advertising and promotion.” 

With more than 15 years of experience in the business, Devon Matters has become a respected and reputable publishing house and now staff are all looking forward to forging ahead with the development plans.

 Brixham Matters joins the other members of the Matters family, Bovey Matters, Cockington and Chelston Matters, Highweek Matters, Kingsteignton and Chudleigh Matters, Preston and Marldon Matters, St Marychurch and Babbacombe Matters, Teignmouth and Dawlish Matters and Wells Matters.

It’s not just the size of the print stable at Devon Matters though - the statistics make for impressive reading too with 5,000 copy circulation in each area, the magazines reach 40,000 homes and 4,000 businesses.

Hundreds of local businesses, councils, charities, schools, colleges sports/leisure clubs are already taking advantage of Devon Matters quality artwork design and competitive advertising rates, while the company also offers a bespoke, door to door leaflet distribution service.